Business combination creates best digital audio platforms of Europe and U.S.
San Francisco, Calif. – December 16, 2013 – Radionomy (radionomy.com), one of the largest radio platforms for producers and broadcasters worldwide has combined with TargetSpot (TargetSpot.com), the leader in targeting and ad-serving in the U.S. digital audio market, to form the world’s largest and most advanced digital audio advertising network. As part of the Radionomy Group, the combined ad network known as TargetSpot will extend monetization of TargetSpot and Radionomy customers worldwide and offer enhanced technology, new products, multi-platform inventory, and expanded sales.
The business combination unites the capabilities of the companies that both pioneered the audio space in Europe and the U.S., and provide the largest audio ad networks in those regions. Advertisers may now leverage the capabilities of a digital audio network with reach to over 75M listeners and more than 80 publishers in both the U.S. and Europe.
“TargetSpot has developed the most advanced audio ad server in the world, offering advanced targeting on par with video and display,” Alexandre Saboundjian, CEO Radionomy Group. “Its expertise in building and scaling a large ad network makes them the perfect partner for Radionomy to create a truly unique global offering.”
The combined company will offer:
- Innovative digital audio campaign delivery and reporting tools, including sequential targeting, behavioral marketing, audio retargeting and asynchronous banners
- The combined knowledge of an international team of leading experts in digital audio advertising
- A single end-to-end solution for advertisers and publishers covering any digital audio need
- Customizable ad products
The business combination offers broadcasters new tools and a stronger global presence through an international ad network. “Radionomy is much more than an advertising network – it is leading a revolution in online radio,” said Leigh Newsome, co-CEO of TargetSpot. “Combining the technologies of both companies enables expanded monetization opportunities for both publishers and advertisers.”
Investing in the future of digital audio
According to the eMarketer report, “Internet Radio: Marketers Move In,” people are engaging Internet radio on a growing range of devices, and the industry is positioned for continued growth. With ownership and control of high quality pure play inventory, improved ad server capabilities and an international digital audio advertising network with advanced targeting and distribution across web, mobile and other platforms, Radionomy and TargetSpot are poised for innovation.
“Advertisers are increasingly looking for larger scale, advanced targeting, next generation reporting and ease of execution. This business combination delivers on all fronts,” said Mitch Kline, co-CEO of TargetSpot.
The transaction is conditioned on the satisfaction of certain customary closing requirements.
Radionomy is a free global service that allows radio enthusiasts from around the world to create their own online radio stations. Radionomy’s ground-breaking platform, provides the tools for members to broadcast, promote and monetize their own station free of charge. The platform features a wide variety of music and themed stations to discover and listen to. Radionomy stations are more than just playlists, they are produced and run by real people such as music fans, artists, DJs, opinion leaders, comedians and story tellers etc.
TargetSpot, a part of the Radionomy Group, is the largest Digital Audio advertising network, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot’s team to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties. TargetSpot advertisers can target consumers by demographics, listening preferences, and geography down to zip code level; while benefitting from real time reporting and analytics, as well as access to its more than 85 distribution partners.
MSR Communications for Radionomy