Monthly Archives: April 2012

The Audio File, April 2012

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ABC News Radio Taps TargetSpot to Deliver Digital Audio Ads as it Broadens its Digital Reach

ABC News Radio, America’s largest commercial radio news organization, and TargetSpot, the largest digital audio advertising network, today announced they are teaming up to deliver online advertising on ABC News audio content. This new alliance leverages the award-winning reporting of ABC News across multiple audio distribution networks.

“Our digital reach is growing substantially and joining forces with TargetSpot is the next step in aligning our premium content with … Read more >

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ABC News Radio Taps TargetSpot to Deliver Digital Audio Ads as it Broadens its Digital Reach

NAB Show, Las Vegas, NV — April 17, 2012 ABC News Radio, America’s largest commercial radio news organization, and TargetSpot, the largest digital audio advertising network, today announced they are teaming up to deliver online advertising on ABC News audio content.

This new alliance leverages the award-winning reporting of ABC News across multiple audio distribution networks.

“Our digital reach is growing substantially and joining forces with TargetSpot is the … Read more >

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RAIN Summit West Explores Internet Radio’s Future

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SUNDAY’s RAIN SUMMIT WEST seminar on digital radio occupied a new venue for the event, the LAS VEGAS HOTEL (formerly the LAS VEGAS HILTON), and new timing (before the main NAB SHOW schedule got underway), thanks to its new relationship with the NAB SHOW.

Measurement A Big Issue
The INTERNET ADVERTISING BUREAU’s MICHAEL THEODORE, moderating the opening session on measurement of Internet audio, noted that research shows 4 out … Read more >

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