MediaPost

TargetSpot, which operates a large digital audio advertising network, has signed three new distribution partners. The new partners — Musicovery, Digitally Imported, and Aupeo — are all in the pure-play online audio marketplace.

Musicovery offers digital music programming based on listener moods, registered via a whimsical online interface, which invites the user to paint colored pixels along several axes between moods like “energetic,” “calm,” “dark,” and “positive.”

The platform’s… Read more >

RAIN

TargetSpot has announced it will now serve in-stream audio ads to three new partners: Musicovery, Digitally Imported and AUPEO!.

Musicovery is a webcaster that offers streams based on mood, among other options. Digitally Imported is probably familiar to RAIN readers — it’s a popular destination for electronica and dance music (RAIN coverage here). AUPEO! is a Berlin-based Internet radio service offering custom music stations and was a finalist… Read more >

ClickZ

Walmart will run Internet radio ads on Black Friday and up until Saturday evening, encouraging listeners to visit stores for holiday shopping. According to TargetSpot, the ad network working with the big box retailer, Walmart will zero in on consumers listening to mainstream genres in the vein of country western and classic rock.

“They are hoping to reach a pretty broad but defined base, aged 18 to 49,” Eyal… Read more >