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Monthly Archives: October 2011
Internet Trends, Web 2.0
Mary Meeker/Kleiner Perkins Caufield Byers
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Posted in research, Uncategorized
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Radio Sales Director (Los Angeles, CA)
The Company
TargetSpot is the largest digital audio advertising network, reaching nearly 40 Million unique users per month with more than 75 distribution partners, creating a network of 3,000+ radio stations, including CBS RADIO, AOL Radio, Entercom, Live 365, Last FM, Grooveshark, Yahoo! Music, MySpace Music and Cox Media Group. TargetSpot connects advertisers of all sizes to Web and Mobile radio listeners through high-impact, targeted, and measurable audio advertising
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TargetSpot Research Reveals Role of Digital Audio in Music Discovery
Newsday.com
ADVERTISING WEEK NYC– TargetSpot, the largest digital audio advertising network, today announced results surrounding the role of digital audio listening in music discovery. The data from the report “Digital Audio Usage Trends: A Highly Engaged Listenership,” conducted by Parks Associates, reveals the behavior of digital audio listeners with regard to discovering new music, giving and receiving musical recommendations, and music purchasing.
Personal Yet Social
The research shows that the… Read more >
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4 in 10 Web Radio Listeners Discover New Music
MarketingCharts
Nearly four in 10 (38%) internet radio listeners discover music on their own on internet radio stations, which is just behind discovery via a broadcast AM/FM station (42%), and ahead of TV (27%), according to [pdf] a white paper released in October 2011 by TargetSpot. Data from “The Role of Digital Audio in the Evolution of Music Discovery” indicates that socially, recommendations from friends and colleagues are most relied… Read more >
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