Marketing Charts

Internet radio users are deeply and broadly engaged, according to an April 2011 white paper from TargetSpot and Parks Associates. Data from “Digital Audio Usage Trends: A Highly Engaged Listenership” indicates 61% of US internet radio users listen to different stations depending on their mood.

Almost Half Listen to Web Radio from around US
In addition, 48% of internet radio users listen to internet radio from around… Read more >

Audio4Cast

Adding Internet radio to the media mix increases the overall effectiveness of an advertising campaign, according to new research presented during the RAIN Summit in Las Vegas last week by Targetspot CEO Eyal Goldwerger. TargetSpot research found a 3.5X higher ad response rate when adding Internet Radio to a Broadcast Radio campaign, and a 2X higher ad response rate when adding Internet Radio to an online campaign.

Targetspot’s research… Read more >

RBR

The largest digital audio ad network released the industry’s first in-depth Internet radio advertising research, “Digital Audio Usage Trends: A Highly Engaged Listenership” and “Internet Radio Advertising Impact.” Conducted by Parks Associates, the reports unveil the behavioral trends of an emerging “Super Demographic,” and highlight the value of digital audio advertising both as a direct and a complementary marketing channel.

Internet Radio, which includes online-only radio stations and broadcast… Read more >

MediaPost: Media Daily News

While the overall audience for digital radio has been growing like gangbusters, advertisers may be particularly interested in a subset of very heavy listeners. They form a “super demographic” for digital audio, as identified by Parks Associates in a study performed for TargetSpot.

The “super demo” listens to digital audio across different dayparts and channels — both at home and at work — via a variety… Read more >